People don’t fall in love with brands they fall in love with people. We wanted to create a very human story that people could relate to in a human way. This wasn’t about banking and transactions it was a love story that connected people to the brand on a personable level.
The Results: : 12.4M unique viewers saw the piece. A number 62% higher than expected because so many people shared the content. The campaign saw 313k clicks to the product pages, spiking traffic for each of the three cards to new records during the campaign: BB&T saw a year-over-year increase of 28% in booked credit cards. The piece went on to win several awards, proving once more, ground-breaking creative can solve anything. By all metrics, the BB&T commercial exceeded all expectations across every specrum. Due to the success of the work, the agency aquired all of BB&T’s/Truist’s content marketing.
