We create a voice for TRESemmé in Traditional media and communication so that now everyone can have “Chair-worthy hair” every day. In the Non-Traditional space, we showcased how TRESemmé was a fashion-forward and trend-setting brand. TRESemmé was the official hair care sponsor of Mercedes-Benz Fashion Week. Since 2011, TRESemmé has merged salon-gorgeous hair and show-stopping runway style like never before. With an on-site activation and sponsorships of four top designer shows and a multi-media advertising campaign visible throughout New York City, broadcasted live from Mercedes-Benz Fashion Week on YouTube and Twitter, translating runway style to ready-to-wear looks.
We also created the first App, granting women access to this high-profile event everywhere while delivering exclusive, inspirational content in real-time. We gave you access to the most fashionable styles at your fingertips. \ Within five years of the Chair-Worthy hair launch, the Unilever shampoo brand TRESemmé had overtaken rival Pantene in market share.
We even created our very own Chairworthy salon chair and successfully turned it into the most famous salon chair in the world.